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Are you a local real estate agent and do you want to stand above your competitors?
For a local real estate agent, findability is crucial and no different than for large companies with national coverage.
The importance of local findability for entrepreneurs has grown enormously, because smartphone users have increased enormously in recent years. The mobile phone ensures that the user can easily find information about companies in his or her immediate area. For example, if a landlord is looking for an estate agent who can rent out his apartment in Amsterdam and your company is not on the first page of Google, you are simply missing out on business to your competitor.
That is of course not desirable.
Local SEO has several factors to ensure that a website appears on the first page in Google. These factors do not differ much from the approach to normal findability. What is an essential difference is how you will be found.
It is therefore important to ensure local findability: relevance, distance and authority.
Important components for local findability are:
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