Search engine optimization (SEO)
Google Ads, formerly Google AdWords, is Google's advertising system. Through this system you can have your advertisements appear in Google's advertising search results. Advertising on keywords With Google Ads you advertise on keywords, also called keywords. It is determined in advance which words or word combinations will be used in the Google Ads campaign. Due to competition, prices vary per keyword. The campaigns can be carried out in a very targeted manner. Consider location, target group, gender, age and even what kind of device someone uses.
Explanation about Google Ads by Google itself