Why SEO is REALLY important
We increasingly hear the questions "Is SEO still important?" or "There are only 10 positions on the first page of Google, so everyone can't be there, right?" We will explain why SEO is REALLY important. The search behavior of Google users has changed enormously over the years, where a few years ago the majority of users entered one keyword (short tail keyword), now many more whole sentences are used (long tail keywords). This means that millions of keywords are possible, sometimes in one branch. Just an example to clarify. Before 2017, if a Google user is looking for a "Lawyer" for a conflict with the neighbor, the keyword "lawyer" used to be entered into the search engine. The result was a "lawyer" somewhere in the Netherlands. That is not explicit enough in 99.9% of cases, since you are looking for a lawyer who specializes in contract law, for example. The Google search result is then insufficient and the visitor then arrives at the wrong website. Today we use the same example from above, a lawyer for the conflict with the neighbor. What is entered into the search engine today is "lawyer neighbor dispute Amsterdam". This means that the search result is much more precise about what the user is looking for and a service is more likely to be purchased. SEO ensures that you can be found with millions of search combinations on the first page of Google!